The continued presence of the COTEXA brand in international fairs and trade missions, makes us access to a global market where we compete in sectors where other firms obtain economies of scale globally. This causes an increase in our competitiveness, derived from fighting with companies very efficient in the use of the resources.
Our international business expansion has been gradually, in which the degree of commitment of the company grows as research and knowledge of foreign markets increases.
A great deal of knowledge of other cultures can only be acquired through experience. Understanding a foreign culture has been crucial to making our internationalization a success.